Daniel Josef M. Aloroy                                                                                                03.06.08

 

ITETHIC                                                                                                                       O0B

 

 

HINDUSTAN LEVER LTD. (HLL)

 

1. What is the innovation that HLL introduced in the area of diarrheal disease prevention?

 

 

It is through marketing a product for a consumer that HLL made innovation and that is through soap.

 

2. Why is handwashing an excellent preventive measure against diarrheal disease?

 

 

Handwashing is an excellent preventive measure against diarrheal diseases because it was fount on studies that it has the ability to lessen the number of diarrhea cases. Only a few percent of the Indian population use soap regularly especially after defecating and before and after eating meals.

 

3. Why is an MNC in the best position to influence behavioral change in combating diarrheal disease?

 

 

An MNC is in the best position to influence behavioural change in combating diarrheal disease because it has the experience, credibility, expertise, tools, and resources that can best help promote a behavioural change.

 

4. According to Yuri Jain of HLL, what is the connection between diarrheal disease prevention and HLL products?

 

 

The connection between diarrheal disease prevention and HLL products is a tie that leads them to “win-win” situation. It shows that whenever an Indian washes his hands, he can be assured that it will lessen the threats to having a disease while it can also help HLL gain profit being the top soap manufacturer.

 

5. According to Harpreet Singh Tibb, what is the connection for HLL between economy, beauty and health?

 

 

According to him, HLL has a connection to these three that if you have established a reason why health is important and how can diseases be avoided, the consumers already have a winner on that situation.

 

6. What was the impact of the Central American Handwashing Initiative to its beneficiairies?

 

 

Its impact was that it increased the percentage of people who are now washing their hands and lessened the number of days children suffer because of diarrhea.

 

7. What was the reason for Dr. Vedana Shiva's opposition to the PPP? Is it justified?

 

 

8. If you were in a position to decide how to go ahead with PPP while knowing the opposition how would you

 

go about it?

 

9. How did Lifebuoy re-brand itself? Do you agree with HLL Chairman Marvinder Singh Banga's decision? Why?

 

 

Lifebuoy created a new vision and mission. I agree with what Singh Banga said. It is through the hands that germs can penetrate easily to our body so it is just right to focus first on hand soaps.

10. What is Chairman Banga's approach to costing Lifebuoy? Do you agree with this approach?

 

 

Chairman Banga’s approach to costing Lifebuoy is through cheap costing and giving first the benefits of your product so people would support them. Although it is really hard to gain profit in this approach, it would really take a long time so somehow I still agree in this.

 

11. What is the key to sustained community behavioral change according to Harpreet Singh Tibb?

 

 

Being scalable and sustainable program, it has to be an interactive one in order to incorporate change with the people they face with.

 

12. The Lifebuoy Swasthya Cheetna program decided to go through the local school system? Would this approach work in the Philippines?

 

 

I think yes it would. There are thousands of public and private grade schools in the Philippines and students of that age are very easy to move and convince especially if it’s about their health.

 

13. What is the Lifebuoy Swasthya Cheetna's process for creating behavioral change?

 

 

Lifebuoy’s process for behavioural change is described in three stages of exposure: Exposure 1 which is Initiation and Information, Exposure 2 which is Large-scale propagation and Exposure 3 which is Reinforcement and Preparation for sustainability.

 

14. Each exposure in the behavioral change process involved 5 key communication tactics? Can you add or subtract to these tactics? Would these tactics work in the Philippines?

 

 

No, I don’t think there is a need to add or subtract any of these five tactics. But, I think it would also work in the Philippines because it is already optimized and effective.

 

15. Explain the germ-glow demonstration. Do you think it was effective? Are there any alternatives?

 

 

The germ-glow demonstration featured the use of a glow-germ powder that would symbolize the germs, a viewing black box and a black light. I think it was very effective. Maybe they could also demonstrate to the public the use of a microscope to show to people if there are still germs in their hands.

 

16. How did you think the Swasthya Cheetna program impact HLL? Was it a success?

 

 

The Swasthya Chetna program became favourable and helped HLL gained more sales and even grew by 30% on Lifebuoy alone. Definitely, it was a success!

 

17. How can wealthier Indian populations benefit from the health and hygiene messages?

 

 

When the wealthier Indian populations read those messages, they will be touched and moved because they will know that they are written by little students only. They will be informed of the benefits of the use of water.

 

18. Is the PPP scalable? What about the Swatshya Cheetna program?

 

 

For me, they are PPP alone is scalabe while Swasthya Chetna isn’t.

 

19. Yuri Jain claims that PPP has scale. Do you agree with him?

 

 

Yes, I agree that PPP has scale because it has been already implemented on five other nations globally.

 

20. Why do you think PPP was slowed down while the Swathsya Cheetna program pushed through?

 

 

            I think PPP was slowed down because their audience is not really that enough to make a behavioural change than what Swasthya Chetna has done.