<p class="MsoNoSpacing"><span style="">Daniel Josef M. Aloroy<span style="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp; 1/29/08  </span></p>
<p><span style="">ITETHIC<span style="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>O0B</span></p>
<div style="text-align: center;"><span style="">Book Review on The Essence of Business Ethics
<p>&nbsp;<span style="">Peter Pratley</span></p>
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<p class="MsoNoSpacing"><span style="">CHAPTER 2: MEDIATING BETWEEN MORAL DEMANDS AND INTEREST</span></p>
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<p class="MsoNoSpacing"><span style=""><span style="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><em style="">”The social philosophies of Marxism and Catholicism are good examples of this (Unitarian) view. Marxism projects solidarity values in the Communist utopia of a classless society, without recognizing that large segments of modern society have become disconnected from the moral community. Thus Marxism is not able to cope well with the difference in principles between moral community and the functional spheres. When Marxist morals and political values are applies in practice, the end result is the perversion of both realms.”
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<p class="MsoNoSpacing"><span style="">I believe that each and every one of us has our own distinct characteristics. We should be given the chance to practice on what or where we are good at. The Unitarian view generalizes the society and does not recognize the uniqueness of them. The Catholic church stunts the modernism of the people by being too judgmental of the abilities of its people. The family is considered to be the smallest unit of society and yet the Church looks at the whole society just as a whole like a community that applies what they do with their own families.
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<p class="MsoNoSpacing"><span style="">CHAPTER 3: MORAL RESPONSIBILITY IN GENERAL
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<p class="MsoNoSpacing"><span style=""><span style="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><em style="">“The first constituent states that action results from a personal choice or deliberate will. Mentally healthy people are capable of saying ‘I choose to do X’. So, man has the ability to choose for himself, an ability for free choice.
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<p class="MsoNoSpacing"><em style=""><span style=""><span style="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span>Experience teaches us that clever choices do not simply depend on stating that ‘I’ want to achieve something. Clever action includes a well-informed appreciation of the possibilities that are offered understanding the potentials of a given situation and training yourself or your team to make the best out of it, is simply a crucial part of effective training. Action takes place within a given situation.”</span></em><span style="">
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<p class="MsoNoSpacing"><span style="">The first paragraph defines the first constituent for free choice. The choices are just borne out of what they really think what they choose what ‘to do here and now’. Some businesses would suddenly decide on a plan and implement it right away because they just choose to do it, provided that it would be beneficial to the majority. It would sometimes make most of the employees satisfied but still the others might feel not. Usually, stable and managed organizations are capable of doing as such. Therefore, it is not recommendable to everyone, and that’s what the second constituent is all about. There must be a thorough study and sufficient information that would support a choice. Because choices are not solely dependent on mere experiences, it appreciates and foresees the possibilities that can be outcome of these choices. Depending on the current situation, individuals base the choice on what can happen in the future.
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<p class="MsoNoSpacing"><span style="">CHAPTER 5: WHAT IS IN IT FOR ALL PARTIES CONCERNED?
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<p class="MsoNoSpacing"><span style=""><span style="">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><em style="">“When they had to hunt a deer, everybody was well aware that he had to stick to his assigned task; but when a hare turned up in front of one of them, one must not doubt that he would chase it without any scruples, and that after catching prey, he did not care about his mates missing the bigger one.-Rousseau”</em>
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<p class="MsoNoSpacing"><span style="">This is a very good quote from Jean Jacques Rousseau. The deer is comparable to a member of a committee of an organization who has his own agenda. Non-conformists to the original rule are how they can be called and these people help in the weakening of the whole company. It is obviously unfair to the rest of the group and while the others are working so well, there is one or few members who are just free riders and does not even care about how they affect their co-workers. They should be compelled very well for the specific work they are doing.</span></p>